Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
The first letter + a gift for you!
Aug 23, 2023The First Letter + A gift for you! |
Howdy —Thanks for joining me on this newsletter journey, which arrives every other Wednesday starting today! Please reply or send me your feedback and wins so I can upgrade this format over time. Whether you’re starting now or have promoted for decades, these letters will help you prioritize impact, achieve more with less, and give you a push when needed most. So if you’re ready to become a more effective promoter of your work and attract patrons that support you, let’s go! A gift for you ⬩ ⬩ ⬩ ⬩Your sub is a vote of trust, and I’m super humbled by that. As thanks, here’s my favorite marketing tool in the world: Why use this? Because every Marketing SAAS sucks. You pay corporate prices for features you don’t use, and they’ll never support every newsletter and website that exists. Buffer’s free plan is generous, but forget your 4th, 5th, 6th social accounts at $6 each/month. More reasons to try it:
I’m confident this will simplify your pipeline in 2-3 weeks. Test it and let me know what clicks for you.
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Practical tips for attracting your superfans
by Jamie Sanchez of curiouser.design
Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Dec 27, 2023 Digital Marketing for Mortals Hey reader — 2024 is upon us, and I couldn’t be more excited about GIVING UP. I’m halfway through Four Thousand Weeks: Time Management for Mortals, and this book’s theme is hitting hard. What are humans if not time itself? And if we live 4,000 weeks on average, how can we hoard info and obligations as we do and still be functional, fulfilled people? So, I’m starting Q1 by giving up unrealistic marketing expectations. Engagement rates, search traffic,...
Dec 13, 2023 How to Ditch Your Resolutions Hey reader, it’s that time again! That time when we scramble to choose a 2024 goal, make some blanket promises to ourselves, plan out the first week, and then drop the charade by February. The Western world loves a linear hero-focused journey, so New Year’s Resolutions make sense in this context. Become the hero of your life! Conquer your biggest goals! What’s not aspirational about that? IMO, everything, such as: 365 days is too long to feel the...
Nov 29, 2023 3 Lessons from the Death of TinyLetter Hello again, reader – Let’s pour one out for the most endearing email newsletter platform. This morning, Mailchimp announced they’re closing TinyLetter forever… migrate to Mailchimp or leave by March. Marketing platforms come and go like a fleeting Chicago summer. I knew this would happen, but that doesn’t make it less frustrating! So, what can we learn here? Lesson 1: Have a backup for the inevitable pivot or acquisition. TinyLetter...