Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Dec 27, 2023Digital Marketing for Mortals |
Hey reader — 2024 is upon us, and I couldn’t be more excited about GIVING UP. I’m halfway through Four Thousand Weeks: Time Management for Mortals, and this book’s theme is hitting hard. What are humans if not time itself? And if we live 4,000 weeks on average, how can we hoard info and obligations as we do and still be functional, fulfilled people? So, I’m starting Q1 by giving up unrealistic marketing expectations. Engagement rates, search traffic, ticks tocked… it’s all noise that doesn’t move my bottom line. Here are the only 3 numbers I care about next quarter:
Focusing on 3 controllable inputs dovetails nicely with my last email. Start with a small effort, execute that repeatedly until it’s second nature, and then iterate or swap your lowest-performing effort every 13 weeks. Push a snowball, become an avalanche. That’s it! This is how we stop drowning in hours of marketing tasks. I call this Pragmatic Iteration, and it works (hence this very newsletter.) A big caveat here – you gotta admit to being human. Which means…
Wholly embracing the ephemeral nature of marketing and letting go of all of every should isn’t easy. But just like meditation, you’ll strengthen the right marketing “muscles” and reduce the friction that makes weekly tasks a total slog. You probably have one metric in mind already. Hit reply and tell me about ’em! I’m happy to be your soundboard. This letter returns in 2 weeks on Thursday mornings going forward. Happy holidays! — Jamie Sanchez |
by Jamie Sanchez of curiouser.design
Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Dec 13, 2023 How to Ditch Your Resolutions Hey reader, it’s that time again! That time when we scramble to choose a 2024 goal, make some blanket promises to ourselves, plan out the first week, and then drop the charade by February. The Western world loves a linear hero-focused journey, so New Year’s Resolutions make sense in this context. Become the hero of your life! Conquer your biggest goals! What’s not aspirational about that? IMO, everything, such as: 365 days is too long to feel the...
Nov 29, 2023 3 Lessons from the Death of TinyLetter Hello again, reader – Let’s pour one out for the most endearing email newsletter platform. This morning, Mailchimp announced they’re closing TinyLetter forever… migrate to Mailchimp or leave by March. Marketing platforms come and go like a fleeting Chicago summer. I knew this would happen, but that doesn’t make it less frustrating! So, what can we learn here? Lesson 1: Have a backup for the inevitable pivot or acquisition. TinyLetter...
Nov 15, 2023 State of WordPress 6.4 Welcome back! If you couldn’t tell, I’m pretty invested in WordPress for my content management needs. Nerd Alert… The project that started my obsession turned 17 — happy birthday, AnimeChicago.com! I officially took the helm for Chicago’s WordPress Meetup last week (dormant since Lockdown). Ask me for details, and WordPress swag! I’ve converted over 10 Classic Themes to the block-powered Site Editor. Mostly for fun, but recently for a big client with...