Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Nov 1, 2023Down with POSSE |
Welcome back, and thanks for reading! I’ve mentioned self-hosting in another issue. The movement to supplant social media with personal blogs, coined POSSE (Publish on your Own Site, Syndicate Everywhere), has obvious benefits and challenges. But the odds are against us! Most folks will never know to disable motion smoothing on their beautiful 4k screens, and you want them to Inspect Source??? Then no-code Page Builders like Squarespace and Wix fill the void and create more proprietary lock-in, intensifying the damage that Facebook, LinkedIn, etc. continue to this day. I’ll concede: at least you own your domain. That’s kinda the point! But where do you host your base of operations? I get this question a lot. So here’s my shortlist of vendors I like for their particular use cases. Repeat after me…⬩ ⬩ ⬩ ⬩“Never GoDaddy!” “Never MailChimp!” Cool. Glad we cleared the air here. Which hosts do I trust? ⬩ ⬩ ⬩ ⬩For budget brochures or portfolios For brochure + newsletter (ideal for indie creators) For multiple sites with low traffic (e.g. my multiple pet projects) For sites updating weekly (magazines, directories, e-commerce) A word on ⬩ ⬩ ⬩ ⬩Cloud hosting Mailing lists Analytics But why WordPress? ⬩ ⬩ ⬩ ⬩Ah, the perennial question when I wake. WordPress is both:
I go deep on this paradox and why I’m sticking to this 17-year career path on my blog. Give it a read » Got a vendor, or Wanna switch?Please let me know if I’m missing a worthy vendor here, or if I can help you make some hosting decisions! Hit reply or pencil a chat on my schedule » Thanks again, see you in 2 weeks! — Jamie Sanchez |
by Jamie Sanchez of curiouser.design
Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Dec 27, 2023 Digital Marketing for Mortals Hey reader — 2024 is upon us, and I couldn’t be more excited about GIVING UP. I’m halfway through Four Thousand Weeks: Time Management for Mortals, and this book’s theme is hitting hard. What are humans if not time itself? And if we live 4,000 weeks on average, how can we hoard info and obligations as we do and still be functional, fulfilled people? So, I’m starting Q1 by giving up unrealistic marketing expectations. Engagement rates, search traffic,...
Dec 13, 2023 How to Ditch Your Resolutions Hey reader, it’s that time again! That time when we scramble to choose a 2024 goal, make some blanket promises to ourselves, plan out the first week, and then drop the charade by February. The Western world loves a linear hero-focused journey, so New Year’s Resolutions make sense in this context. Become the hero of your life! Conquer your biggest goals! What’s not aspirational about that? IMO, everything, such as: 365 days is too long to feel the...
Nov 29, 2023 3 Lessons from the Death of TinyLetter Hello again, reader – Let’s pour one out for the most endearing email newsletter platform. This morning, Mailchimp announced they’re closing TinyLetter forever… migrate to Mailchimp or leave by March. Marketing platforms come and go like a fleeting Chicago summer. I knew this would happen, but that doesn’t make it less frustrating! So, what can we learn here? Lesson 1: Have a backup for the inevitable pivot or acquisition. TinyLetter...