Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
OCT 18, 2023Branding Backwards |
Branding is hard. It’s a subjective process for stakeholders, designers, everyone involved. Some companies pay a low-budget network freelancer sub $500 for what amounts to a clipart logo. Others pay tens of thousands and get the same result! Folks have to live with it for a long time, so landing somewhere even off-center feels like a Big L. Oh, and we needed this stuff yesterday but person can’t stop micromanaging a shade of corporate blue because they aren’t versed in design language and are very anxious about getting it right. They “know it when they see it.” What a waste of time and energy. This high-risk / low-yield has never sat well with my Midwest pragmatism. This is why I approach the Brand Design Process… backward. Let me explain!
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Thanks for reading, see you in 2 weeks!
— Jamie Sanchez
by Jamie Sanchez of curiouser.design
Hi, there! I’m a Chicago-based creative consultant since 2014. This hub is for in-house marketers and indie creators who want more pragmatic promo tactics in their arsenal. No marketing degree necessary!
Dec 27, 2023 Digital Marketing for Mortals Hey reader — 2024 is upon us, and I couldn’t be more excited about GIVING UP. I’m halfway through Four Thousand Weeks: Time Management for Mortals, and this book’s theme is hitting hard. What are humans if not time itself? And if we live 4,000 weeks on average, how can we hoard info and obligations as we do and still be functional, fulfilled people? So, I’m starting Q1 by giving up unrealistic marketing expectations. Engagement rates, search traffic,...
Dec 13, 2023 How to Ditch Your Resolutions Hey reader, it’s that time again! That time when we scramble to choose a 2024 goal, make some blanket promises to ourselves, plan out the first week, and then drop the charade by February. The Western world loves a linear hero-focused journey, so New Year’s Resolutions make sense in this context. Become the hero of your life! Conquer your biggest goals! What’s not aspirational about that? IMO, everything, such as: 365 days is too long to feel the...
Nov 29, 2023 3 Lessons from the Death of TinyLetter Hello again, reader – Let’s pour one out for the most endearing email newsletter platform. This morning, Mailchimp announced they’re closing TinyLetter forever… migrate to Mailchimp or leave by March. Marketing platforms come and go like a fleeting Chicago summer. I knew this would happen, but that doesn’t make it less frustrating! So, what can we learn here? Lesson 1: Have a backup for the inevitable pivot or acquisition. TinyLetter...